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Research papers

A cost-effective way for testing outdoor creatives

The paper describes an analysis of outdoor creatives and its effect on aided recall of the outdoor campaign. We have analyzed 116 outdoor campaigns.For each of the campaigns, the following data were available: a photo of the poster, number of sites,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andraz Zorko
June 20, 2005
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Citation

Zorko, A. (2005a, June 20). A cost-effective way for testing outdoor creatives. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-cost-effective-way-for-testing-outdoor-creatives